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Research in R&D

jbriere1022

Hey Nick,

I was hoping you could comment on you most common methods for researching what chefsteps next breakthrough is going to be.

Working in seasonal ingredients with consideration of holidays and what the consumer will be looking for during that time frame is always a great start.

I am more curious about your method for analyzing current and upcoming recipe and ingredients trends.

Your team always seems to be spot on with this, well done.

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Nicholas_Gavin_68199

Hey Jake, we select the subject matter for content many different ways. Google SEO helps us find out what people are actually searching for and allows us to make an hypothesis around problems people are running into in the kitchen. A lot of the time we pick something we are very passionate about and dive deep into it. We also keep up with all current cookbook, in doing so you begin to see patterns forming.

jbriere1022

Thanks, great answer! The Google SEO portion is very interesting and a smart way to analyze consumer wants without spending resources engaging. I will definitely be looking into that method.

I know that a lot of the recipes are derived from passionate experiences your team has encountered with food, making the development projects very special to Chefsteps and the community.

Firgosdu_1093549

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