The email with the discount code for the Control Freak Home came at 10:01 this morning. At 10:03 I was ready to check out, and it was sold out. There’s no way this is possible unless there was an extremely small number of units available, far exceeding all of the relentless premarketing and hype to Studio Pass members. If a perq isn’t reasonably attainable by a decent number of members, then it’s not a perqat all. This is really frustrating and I’m not going to be in a position to pay 30% more when this unit becomes widely available.
If almost everyone is going to be disappointed, it would be less frustrating to us loyal fans to just not make these offers in the first place. ChefSteps, please try to convince Breville to allow all Studio Pass members to purchase at the introductory price. We did our part and were there immediately when the email came. And multiple times we were constantly reminded about this. As someone who used to work in marketing, I know the real purpose of this is to get early buyin from knowledgeable people who are likely to talk about the appliance and maximize sales through personal recommendation. Breville has nothing to lose by offering the discounted price to the rest of us. It just seems a bit cynical how it rolled out.
