I'm struck by the fact that there is no in your face either subtle or in your face logo on this except for behind the clip that you know it's joule I think it's f..g a genius move because the design speaks for itself thinking of first iPod here...... Whadda you think? Man it's hard to post and edit on an iPad on this forum aiyiyiyi ... brutal actually... upside down tread structure ... can't see what you're typing... ouch